2-Hour Diagnostic Session on Marketing. Quick Feedback and Growth Points Detection
Company Founders Consulting. Get Help with the Development of Effective Campaigns and Product Launches
Sharing My Experience in a Startup, Giving Lectures and Running Workshops
Invite as a speaker
Leave your contacts and I will contact you as soon as I see the request.
✅ Thank you for your trust and interest
Mentoring: rent out brains on a regular basis
Leave your contacts and we will discuss the action plan.
✅ Спасибо за ваше доверие и интерес
✅ Marketing check-up
We will discuss your goals and objectives, find bottlenecks in marketing and operational work, and draw up an individual action plan.
✅ Thank you for your trust and interest
About Me
Ex-Creative Director in Advertising Agencies. Ex-CMO and Co-founder of a Hardware Startup CINEMOOD
In advertising and marketing since 2009. I worked as an art director and head of creative teams in advertising agencies: BBDO, Leo Burnett, Grape (Possible), SapientNitro. During the period of work in advertising agencies I received more than 30 professional awards.
In 2015, I became a co-founder of the startup MULTICUBIC (CINEMOOD in international markets). This portable cube projector shows movies, cartoons and filmstrips on any surface.
My tasks included the full cycle of bringing the product into the market - from audience research and creating the device itself to conducting 360 advertising campaigns.
In January 2020 I retired from the startup's operational activities. Now I work as a mentor and help business owners in launching new products and creating teams.
In 2015, I became a co-founder of the startup MULTICUBIC (CINEMOOD in international markets). This portable cube projector shows movies, cartoons and filmstrips on any surface.
My tasks included the full cycle of bringing the product into the market - from audience research and creating the device itself to conducting 360 advertising campaigns.
In January 2020 I retired from the startup's operational activities. Now I work as a mentor and help business owners in launching new products and creating teams.
Forbes Rating "30 to 30" in the category "Entrepreneurs" Nominee, 2020
Member of "100 women of Russian Venture" List, 2021
Member of Top-100 Russian Female Tech Founders List, 2020
Winner of the International Award for Business Women BOLD, 2021
Ratings and Awards
Speaking at TEDxSkolkovo
"1001 mistakes. How Bad Decisions Lead to Cool Stories"
About learned helplessness and why mistakes are cool.
The full-story post about how I became the speaker of this event.
About learned helplessness and why mistakes are cool.
The full-story post about how I became the speaker of this event.
1001.. Mistakes | Daria Mingalieva | TEDxSkolkovo
December 4th, 2021
🤖 What Are My Skills?
Every Founder is Always "a
Bit of a Handyman." Still my Core Expertise is Marketing
Bit of a Handyman." Still my Core Expertise is Marketing
Strategy
Developed comprehensive approaches in communication with the consumer.
- Market and competitors' analysis
- Customer development
- Value proposition
- Brand platform
- Market and competitors' analysis
- Customer development
- Value proposition
- Brand platform
Branding & Design
Came up with the names MULTICUBIC and KINOKUBIK, developed the logo and style of the CINEMOOD brand.
Developed packaging for CINEMOOD products.
I know how to put a technical task correctly and give a reasoned feedback.
Developed packaging for CINEMOOD products.
I know how to put a technical task correctly and give a reasoned feedback.
Promotion in Digital
Vast experience of promotion in digital. I deal with CPC / CPM / CPI / CPO / CPS / ROMI / ROMI and can explain to the business what metrics to rely on at what points.
- PPC campaigns
- E-mail marketing
- Content marketing
- PPC campaigns
- E-mail marketing
- Content marketing
PR & Influence Marketing
Attracted 700+ opinion leaders on Instagram and YouTube by creating an internal brokerage agency inside the startup.
I know how to calculate the effectiveness of working with bloggers. I know producers who organize publications.
I know how to calculate the effectiveness of working with bloggers. I know producers who organize publications.
Production
Over the past 10 years I have implemented completely different projects both in a startup and for big brands. Video and radio clips, photo shoots, special projects, games, etc.
I know how to develop a concept and find a team that meets the quality, deadlines and budget.
I know how to develop a concept and find a team that meets the quality, deadlines and budget.
Entering the US market
Conducted a crowdfunding campaign on Indiegogo, which raised $170k with a plan of $75k.
I know the principles and lifehacks of promotion on Amazon. I have experience working with American PR and advertising agencies.
I know the principles and lifehacks of promotion on Amazon. I have experience working with American PR and advertising agencies.
Working with retail in Russia
I know how to promote a product in large federal networks such as M.Video, Eldorado, Re:Store. I have experience in conducting and developing promotions, advertising campaigns, POS materials, Digital campaigns
Working with investors and shareholders
I promoted investment companies on Startrack twice.
Regularly participated in the preparation of reports and strategies for defense in front of the Board of Directors
Regularly participated in the preparation of reports and strategies for defense in front of the Board of Directors
This Is The Place
For My CV
For My CV
If you want to learn more about my work experience and education,
you don't have to look me up on hh.ru or LinkedIn.
Just click on this button
you don't have to look me up on hh.ru or LinkedIn.
Just click on this button
How to Find
a Co-Founder
For a Startup
a Co-Founder
For a Startup
Mini-Course
A Template for Transferring Responsibility When Quitting a Startup
Founder's Search Checklist
Examples of Shared Equity
Agreements
Agreements
Lifetime access
4 Lessons.
15 Hours
15 Hours
Curiosity about life in all its aspects, I think, is still the secret of great creative people.
Daria
Mingalieva
Mingalieva
Pavel
Ryskov
How to Share Equity
How to Find The Right Partner
How to Register a Company
How to Find The Right Partner
How to Register a Company
🏆 Professional Awards
30+ Awards at International Advertising, Marketing and Design Festivals
🔥 Articles, Interviews and Comments in the Media
Collectively, There Are More Than 1000 Materials, Comments and Stories About the CINEMOOD Project in the Press, Radio and TV
- #ArticleStep-by-step instructions for beginners on implementing a marketing dashboard in Google Sheets
- #Column #PersonalEfficiencyUse your work calendar to plan a visit to the gym, read books and meet friends
- #Interview #BusinessRulesThis is the first material of the "Business Rules" series in The Bell. We are launching it so that successful entrepreneurs can share their experience with beginners
- December 9 - the International Anti-Corruption DayShared my values and a case when I personally encountered corruption. Was on the list of speakers along with V.V. Zhirinovsky, S.M. Mironov, G.A. Zyuganov
- #Interview #Business #SuccessStoryA big interview for RBC, which was included in the print version of the "Digital Nomads" magazine
- #Article #Business #SuccessStoryThe article in which I describe the experience of working within the the IIDF accelerator
- #Article #Crowdfunding #USA #Amazon
How to conquer America with a clear plan and a little luck - instructions for startups
- #Article #Technology #KidsReflections on the topic of gadgets, digital children and their careful immersion in the digital environment
- #PlaylistI am convinced that with the help of music one can program the state. And for an entrepreneur being in the resourceful state and not losing their heart is extremely important.
With the right playlist, you can "hack" the system and create the right mood
- #Influence #Article #MarketingThe material prepared after the speech on the topic of working with bloggers
- #Business #SuccessStoryA big article about figures and achievements in 2019
- #YouTube #Interview #SuccessStoryHow to develop a hardware / software / content project from scratch and why the "cube" has become a hype topic in the parent environment
- #Marketing #Crowdfunding #USATips for launching a crowdfunding campaign on Indiegogo. Experience of 2016
- #Management #Wrike #BusinessProccessA case about setting up processes with Wrike. When the team is growing rapidly, it is necessary to manage, negotiate and automate processes in a different way
- #CommentaryI work as much as I can. The key thing in this case is not to allocate the amount of time, but the energy that you put into things.
- #IIDF #PitchDecember 21, 2017, speaker
Project defense and presentation of the results of the acceleration program July-December 2017 - #Radio #InterviewVisiting Mediametrix Radio.
Moderator: Alexey Larin - #Radio #InterviewConversation with Sergey Stillavin. This interview has become one of the most famous. For almost 2 years, many CINEMOOD buyers have been reporting that they had heard this broadcast.
- #CommentaryWhen I graduated from university, I often joked: "Thankfully studying at the university did not interfere with my education." I started working full time from the third year, studying full-time, and simultaneously taking courses in disciplines that I lacked in the university program
- #YouTube #InterviewVisiting Elena Sazhina and Your House TV channel, we talked about our miracle cube, watched cartoons, played shadow theater and much more
- #Marketing #PR #USAHow we managed to conquer Mike Butcher, get a publication on TechCrunch and more than 400 votes on Product Hunting
- #ColumnIt is very important to believe in your project and the correctness of the chosen path. Even if so far it is only a drawn picture and the described functionality
- #TV #SuccessStoryWe remembered the good old traditions of family pastime, and also showed a new format of evenings with family and friends.
-
- #Interview #OpenLession #SuccessStoryAll-Russian open lesson on April 26, 2018 for students of grades 9-11
- #Articles #PersonalExperienceMy time at Grape in 2010-2012 brought me a couple of dozen awards and defined the principles that formed the basis of my future work.
🎤 Speeches And Lectures
Sometimes I Get Requested to Share My Experience and Knowledge:
IIDF, discussion moderator | Moscow | 20th November 2020
IIDF Conference GO GLOBAL
Conversation with Oleg Popov, VP of User Acqisiotion in Scentbird on at what stage a startup needs branding and whether its reasonable to launch campaigns on brand awareness
WTT, speaker | Moscow | 18th November 2020
"How to assemble a cool marketing team?"
I believe that you are as strong as your team is. But this "orchestra" still needs to be hired and managed competently
OpenCode, speaker | Moscow | 16th October 2011
A million ideas or a Million Dollar Idea?
This lecture within the framework of the educational project "OpenCode" in 2011 entered the top of slideshare in the categories "business", "Twitter citation", "Facebook citation".
Speakers: Daria Mingalieva, Lesha Fedorov
This lecture within the framework of the educational project "OpenCode" in 2011 entered the top of slideshare in the categories "business", "Twitter citation", "Facebook citation".
Speakers: Daria Mingalieva, Lesha Fedorov
BHSAD, teacher | Moscow | 2014-2015
For 2 years I have been one of the teachers in the course "Marketing and Brand Management" and my task was to teach students how to develop advertising campaigns. First, I was giving a lecture about Idea Engineering, and then, together with Lesha Fedorov and Sasha Astakhov, I came up with a course on how to gradually guide the students through the whole process from strategy development to campaign creation. According to the results of a survey of students in 2015, I entered the top 10 best teachers.
Coworking TCEH, speaker | Moscow | 22d June 2016
A 3-hour talk where Misha and I shared mistakes, lifehacks and the results of launching a crowdfunding campaign.
Speakers: Daria Mingalieva, Misha Bukhovtsev
Speakers: Daria Mingalieva, Misha Bukhovtsev
IDFF, speaker | Moscow | 23d June 2020
Attracting traffic to conduct interviews
- Search principles and organizational aspects
- Checklist “15 ways to find a respondent”
- Interview with your own customer base
- Checklist “15 ways to find a respondent”
- Interview with your own customer base
IDFF, expert | Moscow | 17th March 2020
Expert session in online format
BHSAD, speaker | Moscow | 24th May 2020
Entering the US market. The "Cube" experience
Webinar for students of the British Higher School of Design
SberMarket, speaker | Moscow | 29th February 2020
A conversation with Supermarket employees about the difficulties of bringing a new product to market, lifehacks for working with a team and motivation
Units, speaker | Moscow | 13d March 2020
Meeting in a cafe with students of the Focus program.
Russian Startups Go Global, discussion moderator | Moscow | 29th November 2019
Dmitry Chikhachev, Managing Partner of Runa Capital
Igor Ryabenky, General Partner of Altair Capital
Alexander Chachava, Managing Partner of Leta Capital
Peter Lukyanov, Partner of TerraVC
Daria Mingalieva, co-founder of CINEMOOD
Igor Ryabenky, General Partner of Altair Capital
Alexander Chachava, Managing Partner of Leta Capital
Peter Lukyanov, Partner of TerraVC
Daria Mingalieva, co-founder of CINEMOOD
Sberbank + IIDF, speaker | Moscow | 20th December 2019
Presentation at the Demo Day of Sberbank's corporate accelerator. I shared the latest information about what was happening with hypothesis testing
Founder Institute, speaker | Moscow | 19th November 2019
I told FI students about how we chose the name, created the first package and launched the website.
SPB Startup Day, speaker | Saint-Petersburg | 05th October 2019
Hardware product launch history in the USA
IIDF, speaker | Moscow | 16th March 2018
I told at the IIDF business breakfast what pitfalls I had to face when managing the team when the company began to grow rapidly and the staff began to increase dramatically
StartTrack, speaker | Moscow | 03d July 2019
CINEMOOD attracted more than 70 million rubles in loans through a crowdinvesting platform in 2016-2019. This helps to pass the high Q4 season and ensure an increase in production.
Speakers: Dasha Mingalieva, Misha Bukhovtsev
Speakers: Dasha Mingalieva, Misha Bukhovtsev
StartTrack, speaker | Moscow | 29th September 2018
We tried everything: 4 startups about the experience of crowdfunding, crowdinvesting and ICO. How, after trial and error, to finally attract private money and multiply revenue.
404 Fest, speaker | Samara | 05th October 2018
- Team building and essential competencies
- Working in 2 time zones: schedule and time management
- Differences in marketing in Russia and the USA
- What is Amazon Sales and Why Your Life will Change
NSK Startup Day, speaker | Novosibirsk | 13th October 2018
Lecture "How to speed up a team in an IT startup?"
Russol online school, speaker | Moscow | 30th October 2018
Russol is a non-profit online startup school. My lecture was included in the top 26 best of all time. Founder Yura Yartsev noted that "the lecture on CINEMOOD is one of the best among the best."
Russian Startups Go Global, speaker | Moscow | 11th December 2018
Speakers:
Daria Mingalieva, Co-founder and Marketing Director of CINEMOOD
Ivan Klabukov, CEO and Co-founder of HUDWAY
Oleg Kivokurtsev, Co-Founder and Development Director of Promobot
Nikita Yuryev, Investment Manager of FREE
Daria Mingalieva, Co-founder and Marketing Director of CINEMOOD
Ivan Klabukov, CEO and Co-founder of HUDWAY
Oleg Kivokurtsev, Co-Founder and Development Director of Promobot
Nikita Yuryev, Investment Manager of FREE
IIDF, speaker | Moscow | 12th February 2019
- Mistakes and lessons of the CINEMOOD crowdfunding campaign in the USA
- How we sell on Amazon: advantages and disadvantages of the largest trading platform
- What is the use of influence-marketing in the American market and why "bloggers" is something serious
EKB Startup Day, speaker | Ekaterinburg | 23d March 2019
Conference "The Flow", speaker | Moscow | 09th April 2019
How to make money on an old product, success in the Western market and using crowdfunding for promotion.
StartTrack, speaker | Moscow | 17th July 2019
Open defense of the project in front of potential investors
Course CEO IT-startup, speaker | Moscow | 26th July 2019
"CEO of an IT startup" is an intensive course for entrepreneurs. It is based on the educational program of the "Accelerator of the IIDF", which 500+ startups have passed in 6 years.
Podcasts
- How I refused to work in London and New York because of love, why a startup needs to support other projects before starting a crowdfunding campaign, and how an entrepreneur can prepare for a meeting with the President.
-
Talk with Mark Devilman on the following topics:
- trends of modern marketing
- multi-channel attribution in simple words
- why the founders need advisors
-
Why do we need advisors?
- Mentor bundle + middle team
- What kind of requests startups come with
- Startup launch mistakes, crowdfunding in the USA, women in the IT industry
HR Talent Database
If you are looking for a job or are already working somewhere, but do not want to make the fact you are looking for options public - you are welcome to contact me.
Your resume will be available within a folder on Google Drive to a limited number of people. To my friends, acquaintances and clients.
Send the information to Dasha.mingalieva@gmail.com marked "Wanna get into the database!"
I believe that you are as strong as your team is.
+7 (963) 636 1145
dasha.mingalieva@gmail.com
dasha.mingalieva@gmail.com
© Dasha Mingalieva. All rights reserved