ENGLISH CV

Daria Mingalieva

August 20th, 1989 Moscow

CV on hh.ru or LinkedIn is no longer fancy,
so I am leaving this info here

🎯 Career

Advertising / Marketing / Consulting

Private entrepreneurship

Marketing and Management Expert
March 2020 - to the present
http://dashamingalieva.com/

- Strategic planning. Assistance in determining the company's long-term goals
- Implementation of regular management and management by objectives. OKR trainings, KPI refinement, dashboard system development
- Moderation of strategic sessions and brainstorming sessions
- Product strategy. Development of the project roadmap
- Operational planning of the team. Sprint diagnostics. Implementation of the HADI-cycle methodology.
- Team competencies. Skills audit and conducting final interviews with candidates for positions in the marketing and sales department
- Project strategic objectives (cus dev, competitive analysis, CJM, communication strategy).
CINEMOOD

Co-founder, Chief Marketing Officer
October 2015 — March 2020
Moscow, San Francisco
cinemood.com

Development and promotion of a portable cinema for the whole family in the markets of the Russian Federation and the USA.

Managed the marketing system and built a department from scratch in a startup operating in the segment of premium high-tech products.

In 2019, the company achieved a turnover of $10 million.
Samovar. agency

Ex-founder, Creative director
April 2014 — June 2015
Moscow
http://samovar.agency

A full-service digital agency with an emphasis on e-commerce, strategy and communications.

Clients: IndepDirect, Prime Logistics, DressOne, Audi, Volkswagen, AutoHansa, Mitsubishi, BMW (Driving Experience), Intrade-auto
Sapient Nitro

Creative Group Head
www.publicissapient.com/
May 2012 .— April 2014

Development of communication strategies for brands. Supervising production teams. International tenders. Matrix system work with teams from England, Germany, India, USA;

Clients: Megafon, Asia Beauty SPA, Volkswagen, Jeep
Possible Group (Grape)

Creator
https://www.possiblegroup.ru/
September 2010 — May 2012

Development of communication strategies and ideas of advertising campaigns. Supervising production teams.

Clients: AXE, Rexona, Johnson&Johnson (Nicorette, Tizin, Hexoral), Captain Morgan, Mild Seven, 3M, VEET
Leo Burnett Moscow

Junior art-director
http://www.leoburnett.ru/
September 2009 — February 2010

Generation of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, radio, Internet, interaction);
Work with illustrators, designers, announcers, presenters, etc.
Translation of texts and adaptation of videos/prints;

Clients: Samsung, Herbal Essences, GE Money Bank, Wellaton, Draft, WWF, Black Card, Proteatr
BBDO Moscow

Junior art-director (trainee)
https://bbdo.ru/
April 2009 — September 2009

Participation in the development of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, interactive);
Translation of texts and adaptation of videos/prints;

Clients: Gillette, Quaker, Nazol, Braun, Beeline

🎓 Education And Skills

English

Upper Intermediate,
available for interviews

Design

Photoshop
Illustrator
UXPin

Basic

Excel
Word
Keynote

Digital analyst Profession in marketing and e-commerce

2018 | Moscow

The course is taught by top specialists from the Adventum agency: Ilya Chukhlyaev and Andrey Zaiko. According to the results of the project defense, my the team was one of the best

TCEH Website
PR Course
KAFEDRA PR 1

2018 | Moscow

A 4-week course on building relationships with the press and showbusiness stars from EX PR Director of Black Star Elvira Galimova.

Done Media Website
IIDF Accelerator

2017 | Moscow

Result: x3 online sales growth

Watch the Demo Day Presentation
Skolkovo Hardware 2.0. Accelerator

2015 | Moscow

Result: a successful campaign on Indiegogo, which raised $170k with a plan of $75k

Indiegogo: the Project Webpage
Corporate training in Sapient

2011-2013 | Moscow & London

Sapient Start
IAB Digital Foundation Training Presentation Skills
Time Management
Goal Setting
MEP1 (Managing Expectations) Facilitation Skills

Sapient Website
iContext / MyAcademy

2012 | Moscow

Course "In-depth Web Analytics"
Digital Marketing Course

MyAcademy Website
WordShop BBDO

2008 - 2010 | Moscow

Basic Course 6, graduate
Course "Contemporary Art"

WordShop Academy Website
IKRA: Interactive communications
in advertising

2009-2012 | Moscow | New York

1. Offsite campus. Getting to know advertising agencies in New York
2. Basic Course IV. Graduate student

Website
BHSAD

2008 | Moscow

Intensive course on art direction and copywriting

The course was conducted by Leonid Feigin and Svetlana Maybrodskaya. According to the results of the defense, my team took the first place and I was invited to study at Wordshop BBDO without exams.

Сайт БВШД
Moscow School of Advertising (MSUPA)

2006-2009 | Moscow

Professional development in the field of advertising and marketing

About 40 different courses held on weekends during my studies at the university.
At the Advertising School, I was trained from organizing an advertising photoshoot to building a GR and developing a brand.
Moscow State University of Printing Arts

2006-2011 | Moscow

Marketing Specialist

University Website

If you want to get me involved in the project on a temporary or permanent basis, contact me:
dasha.mingalieva@gmail.com