Daria Mingalieva
August 20th, 1989 Moscow
CV on hh.ru or LinkedIn is no longer fancy,
so I am leaving this info here
so I am leaving this info here
🎯 Career
Advertising / Marketing / Consulting
Private entrepreneurship
Marketing and Management Expert
March 2020 - to the present
http://dashamingalieva.com/
- Strategic planning. Assistance in determining the company's long-term goals
- Implementation of regular management and management by objectives. OKR trainings, KPI refinement, dashboard system development
- Moderation of strategic sessions and brainstorming sessions
- Product strategy. Development of the project roadmap
- Operational planning of the team. Sprint diagnostics. Implementation of the HADI-cycle methodology.
- Team competencies. Skills audit and conducting final interviews with candidates for positions in the marketing and sales department
- Project strategic objectives (cus dev, competitive analysis, CJM, communication strategy).
March 2020 - to the present
http://dashamingalieva.com/
- Strategic planning. Assistance in determining the company's long-term goals
- Implementation of regular management and management by objectives. OKR trainings, KPI refinement, dashboard system development
- Moderation of strategic sessions and brainstorming sessions
- Product strategy. Development of the project roadmap
- Operational planning of the team. Sprint diagnostics. Implementation of the HADI-cycle methodology.
- Team competencies. Skills audit and conducting final interviews with candidates for positions in the marketing and sales department
- Project strategic objectives (cus dev, competitive analysis, CJM, communication strategy).
CINEMOOD
Co-founder, Chief Marketing Officer
October 2015 — March 2020
Moscow, San Francisco
cinemood.com
Development and promotion of a portable cinema for the whole family in the markets of the Russian Federation and the USA.
Managed the marketing system and built a department from scratch in a startup operating in the segment of premium high-tech products.
In 2019, the company achieved a turnover of $10 million.
October 2015 — March 2020
Moscow, San Francisco
cinemood.com
Development and promotion of a portable cinema for the whole family in the markets of the Russian Federation and the USA.
Managed the marketing system and built a department from scratch in a startup operating in the segment of premium high-tech products.
In 2019, the company achieved a turnover of $10 million.
Samovar. agency
Ex-founder, Creative director
April 2014 — June 2015
Moscow
http://samovar.agency
A full-service digital agency with an emphasis on e-commerce, strategy and communications.
Clients: IndepDirect, Prime Logistics, DressOne, Audi, Volkswagen, AutoHansa, Mitsubishi, BMW (Driving Experience), Intrade-auto
April 2014 — June 2015
Moscow
http://samovar.agency
A full-service digital agency with an emphasis on e-commerce, strategy and communications.
Clients: IndepDirect, Prime Logistics, DressOne, Audi, Volkswagen, AutoHansa, Mitsubishi, BMW (Driving Experience), Intrade-auto
Sapient Nitro
Creative Group Head
www.publicissapient.com/
May 2012 .— April 2014
Development of communication strategies for brands. Supervising production teams. International tenders. Matrix system work with teams from England, Germany, India, USA;
Clients: Megafon, Asia Beauty SPA, Volkswagen, Jeep
www.publicissapient.com/
May 2012 .— April 2014
Development of communication strategies for brands. Supervising production teams. International tenders. Matrix system work with teams from England, Germany, India, USA;
Clients: Megafon, Asia Beauty SPA, Volkswagen, Jeep
Possible Group (Grape)
Creator
https://www.possiblegroup.ru/
September 2010 — May 2012
Development of communication strategies and ideas of advertising campaigns. Supervising production teams.
Clients: AXE, Rexona, Johnson&Johnson (Nicorette, Tizin, Hexoral), Captain Morgan, Mild Seven, 3M, VEET
https://www.possiblegroup.ru/
September 2010 — May 2012
Development of communication strategies and ideas of advertising campaigns. Supervising production teams.
Clients: AXE, Rexona, Johnson&Johnson (Nicorette, Tizin, Hexoral), Captain Morgan, Mild Seven, 3M, VEET
Leo Burnett Moscow
Junior art-director
http://www.leoburnett.ru/
September 2009 — February 2010
Generation of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, radio, Internet, interaction);
Work with illustrators, designers, announcers, presenters, etc.
Translation of texts and adaptation of videos/prints;
Clients: Samsung, Herbal Essences, GE Money Bank, Wellaton, Draft, WWF, Black Card, Proteatr
http://www.leoburnett.ru/
September 2009 — February 2010
Generation of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, radio, Internet, interaction);
Work with illustrators, designers, announcers, presenters, etc.
Translation of texts and adaptation of videos/prints;
Clients: Samsung, Herbal Essences, GE Money Bank, Wellaton, Draft, WWF, Black Card, Proteatr
BBDO Moscow
Junior art-director (trainee)
https://bbdo.ru/
April 2009 — September 2009
Participation in the development of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, interactive);
Translation of texts and adaptation of videos/prints;
Clients: Gillette, Quaker, Nazol, Braun, Beeline
https://bbdo.ru/
April 2009 — September 2009
Participation in the development of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, interactive);
Translation of texts and adaptation of videos/prints;
Clients: Gillette, Quaker, Nazol, Braun, Beeline
🎓 Education And Skills
English
Upper Intermediate,
available for interviews
available for interviews
Design
Photoshop
Illustrator
UXPin
Illustrator
UXPin
Basic
Excel
Word
Keynote
Word
Keynote
Moscow School of Advertising (MSUPA)
2006-2009 | Moscow
Professional development in the field of advertising and marketing
About 40 different courses held on weekends during my studies at the university.
At the Advertising School, I was trained from organizing an advertising photoshoot to building a GR and developing a brand.
Professional development in the field of advertising and marketing
About 40 different courses held on weekends during my studies at the university.
At the Advertising School, I was trained from organizing an advertising photoshoot to building a GR and developing a brand.
If you want to get me involved in the project on a temporary or permanent basis, contact me:
dasha.mingalieva@gmail.com
dasha.mingalieva@gmail.com
© Dasha Mingalieva. All rights reserved