CV on hh.ru or LinkedIn is no longer fancy, so I am leaving this info here
Advertising / Marketing / Consulting
Marketing and Management Expert March 2020 - to the present http://dashamingalieva.com/ - Strategic planning. Assistance in determining the company's long-term goals - Implementation of regular management and management by objectives. OKR trainings, KPI refinement, dashboard system development - Moderation of strategic sessions and brainstorming sessions - Product strategy. Development of the project roadmap - Operational planning of the team. Sprint diagnostics. Implementation of the HADI-cycle methodology. - Team competencies. Skills audit and conducting final interviews with candidates for positions in the marketing and sales department - Project strategic objectives (cus dev, competitive analysis, CJM, communication strategy).
Co-founder, Chief Marketing Officer October 2015 — March 2020 Moscow, San Francisco cinemood.com
Development and promotion of a portable cinema for the whole family in the markets of the Russian Federation and the USA.
Managed the marketing system and built a department from scratch in a startup operating in the segment of premium high-tech products.
In 2019, the company achieved a turnover of $10 million.
Generation of ideas, creative concepts; Preparation of visual and textual materials for various communication channels (TV, press, radio, Internet, interaction); Work with illustrators, designers, announcers, presenters, etc. Translation of texts and adaptation of videos/prints;
Clients: Samsung, Herbal Essences, GE Money Bank, Wellaton, Draft, WWF, Black Card, Proteatr
Participation in the development of ideas, creative concepts; Preparation of visual and textual materials for various communication channels (TV, press, interactive); Translation of texts and adaptation of videos/prints;
Professional development in the field of advertising and marketing
About 40 different courses held on weekends during my studies at the university. At the Advertising School, I was trained from organizing an advertising photoshoot to building a GR and developing a brand.