Daria Mingalieva
August 20th, 1989 Moscow
CV on hh.ru or LinkedIn is no longer fancy,
so I am leaving this info here
🎯 Career
Advertising / Marketing / Consulting
Private entrepreneurship
Marketing and Management Expert
March 2020 - to the present

- Strategic planning. Assistance in determining the company's long-term goals
- Implementation of regular management and management by objectives. OKR trainings, KPI refinement, dashboard system development
- Moderation of strategic sessions and brainstorming sessions
- Product strategy. Development of the project roadmap
- Operational planning of the team. Sprint diagnostics. Implementation of the HADI-cycle methodology.
- Team competencies. Skills audit and conducting final interviews with candidates for positions in the marketing and sales department
- Project strategic objectives (cus dev, competitive analysis, CJM, communication strategy).
Co-founder, Chief Marketing Officer
October 2015 — March 2020
Moscow, San Francisco

Development and promotion of a portable cinema for the whole family in the markets of the Russian Federation and the USA.

Managed the marketing system and built a department from scratch in a startup operating in the segment of premium high-tech products.

In 2019, the company achieved a turnover of $10 million.
Samovar. agency
Ex-founder, Creative director
April 2014 — June 2015

A full-service digital agency with an emphasis on e-commerce, strategy and communications.

Clients: IndepDirect, Prime Logistics, DressOne, Audi, Volkswagen, AutoHansa, Mitsubishi, BMW (Driving Experience), Intrade-auto
Sapient Nitro
Creative Group Head
May 2012 .— April 2014

Development of communication strategies for brands. Supervising production teams. International tenders. Matrix system work with teams from England, Germany, India, USA;

Clients: Megafon, Asia Beauty SPA, Volkswagen, Jeep
Possible Group (Grape)
September 2010 — May 2012

Development of communication strategies and ideas of advertising campaigns. Supervising production teams.

Clients: AXE, Rexona, Johnson&Johnson (Nicorette, Tizin, Hexoral), Captain Morgan, Mild Seven, 3M, VEET
Leo Burnett Moscow
Junior art-director
September 2009 — February 2010

Generation of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, radio, Internet, interaction);
Work with illustrators, designers, announcers, presenters, etc.
Translation of texts and adaptation of videos/prints;

Clients: Samsung, Herbal Essences, GE Money Bank, Wellaton, Draft, WWF, Black Card, Proteatr
BBDO Moscow
Junior art-director (trainee)
April 2009 — September 2009

Participation in the development of ideas, creative concepts;
Preparation of visual and textual materials for various communication channels (TV, press, interactive);
Translation of texts and adaptation of videos/prints;

Clients: Gillette, Quaker, Nazol, Braun, Beeline
🎓 Education And Skills
Upper Intermediate,
available for interviews


Moscow School of Advertising (MSUPA)
2006-2009 | Moscow

Professional development in the field of advertising and marketing

About 40 different courses held on weekends during my studies at the university.
At the Advertising School, I was trained from organizing an advertising photoshoot to building a GR and developing a brand.
If you want to get me involved in the project on a temporary or permanent basis, contact me:

© Dasha Mingalieva. All rights reserved